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Activision has announced the creation of a brand new studio called Beachhead, who will be used to create 'digital content' and 'an innovative new platform and services' for Call Of Duty. Call Of Duty: Black Ops – free to play online, but for how long? What exactly all that means isn't clear, but it seems as if Beachhead will be used to develop some sort of subscription or microtransaction-based version of Xbox Live/PlayStation Network - but dedicated to Call Of Duty.

Or perhaps it's an expanded equivalent of Halo Waypoint with more microtransactions? Or maybe the equivalent of PlayStation Plus but just for Call Of Duty?